What is GEO (Generative Engine Optimisation)?

GEO is the practice of making your website citable by AI language models like ChatGPT, Perplexity, Claude, and Google's AI Overviews. The biggest levers are universal: original first-hand content (case studies, specific data, named authors), clean indexability, strong E-E-A-T, and clear entity signals. Some platform-specific levers also matter — AI crawler permissions in robots.txt for ChatGPT/Claude/Perplexity, and rich-result schema for non-Google AI tools.

How is GEO different from SEO?

Traditional SEO focuses on ranking in Google's blue-link results. GEO focuses on getting cited in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Claude, and other LLM-powered platforms. The fundamentals overlap — quality content, indexability, E-E-A-T, technical health — but each AI platform also has its own indexing mechanism (GPTBot for ChatGPT, PerplexityBot for Perplexity, Google's regular index for AI Overviews) that determines whether your site is even eligible to be cited.

How do I get my business to show up in ChatGPT answers?

ChatGPT cites sources its crawler (GPTBot) can index, written with clarity and authority. The work: make sure GPTBot is not blocked in robots.txt, publish first-hand content with specific data and a named author, structure answers around real audience questions, and build credible entity signals (clear About page, verifiable credentials, external citations). A GEO audit pinpoints which of these are missing for your site.

What is an AI visibility score?

An AI visibility score measures how likely AI platforms — ChatGPT, Claude, Perplexity, Google AI Overviews, and others — are to find, understand, and cite your website. It is scored 0–100 based on the universal levers (content originality, indexability, E-E-A-T, technical/agent readiness) plus platform-specific levers (AI bot access, citation signals). The GET SEEN $500 AI Visibility Audit calculates your score and walks you through the prioritized fix plan within 48 hours.

How much does the GEO audit cost?

The GET SEEN AI Visibility Audit is $500. That includes a deep-dive across all 10 AI platforms (ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Bing Copilot, Meta AI, Apple Intelligence, Alexa+, SearchGPT), a 12-keyword opportunity map, competitor citation gap analysis, a 30-minute strategy walkthrough call, and a prioritized 30/60/90 fix plan. Delivered within 48 hours. Promo codes are available for warm leads and partners.

Why does my website not appear in ChatGPT answers?

AI engines cite sources that are crawlable, authoritative, and answer-ready. Common reasons a site is invisible: thin or commodity content (no first-hand experience, no specific data, no named author), weak entity signals, blocked AI crawlers in robots.txt, no answer-ready structure, weak E-E-A-T. The fix mix is platform-specific — a GEO audit pinpoints exactly what is missing for each of the 10 platforms.

How long does it take to see GEO results?

Quick wins (robots.txt fixes, rewriting commodity pages with first-hand evidence, adding a named author, tightening titles and metas) can ship in 1–2 weeks. Google ranking improvements typically appear within 4–8 weeks. AI citation gains often appear faster: sometimes within 2–4 weeks of publishing original, citation-worthy content and improving entity signals.

Which AI platforms does the audit check?

The GET SEEN audit tests your site against 10 AI platforms: ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Bing Copilot, Meta AI, Apple Intelligence, Alexa+, and SearchGPT. Each platform uses different citation signals, so visibility varies — you may be findable on Perplexity but invisible to ChatGPT.

Free GEO tool

AI Keyword Research

Drop in your website — we read what your company does, who it serves, and what your buyers actually ask. Then: real queries pulled live from autocomplete, classified for buyer intent, and the top questions asked to AI for real to see who owns the answer today. No invented volume numbers: demand tiers are estimates, citation difficulty is observed.