GEO: get cited in AI answers
Generative Engine Optimization (GEO) is the discipline that determines whether your business appears in ChatGPT, Perplexity, and Google AI Overviews — or is completely invisible to the billion users now searching with AI.
Why GEO matters right now
Search has undergone its most significant shift in two decades. Google now serves AI Overviews on the majority of informational queries. ChatGPT has over 300 million weekly active users. Perplexity is the tool professionals reach for first when they need a researched answer.
These platforms don't show a list of ten links. They generate an answer — and they cite specific sources inside that answer. If your website isn't structured for AI comprehension, you are not a candidate to be cited. You're invisible to every user who searches through these systems.
Generative Engine Optimization (GEO) is the discipline of making your site a source that AI engines cite. It combines schema markup, entity signals, E-E-A-T credential building, and answer-ready content into a system that AI models recognize and trust. The businesses investing in GEO now are building citation authority that will compound for years.
We start with a comprehensive audit of your current AI visibility — schema coverage, entity clarity, content structure, FAQ presence, E-E-A-T signals, and citation mentions across major AI platforms. You get a scored report with specific gaps and priorities.
We implement the full schema markup stack that AI engines parse most heavily: Organization, FAQPage, HowTo, Article, Service, Person, and LocalBusiness. We also establish your brand as a named entity through consistent structured data across every page.
AI models surface content that directly answers questions. We restructure your pages around question-intent headings, add definition blocks, FAQ sections, and How-To formats — content that LLMs can extract and cite verbatim in generated answers.
Experience, Expertise, Authoritativeness, Trust. We build the credential signals AI engines require to cite you as authoritative: verifiable author bios, external citations, case studies, press mentions, and industry association signals.
We track whether your brand is appearing in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews — and iterate on content and schema until you show up consistently for your target queries.
Every major AI search engine
Served on the majority of informational searches. Highest volume of any AI search surface — essential for visibility.
300M+ weekly active users asking questions relevant to your business. Browse mode cites real web sources.
The fastest-growing professional research tool. Cites sources explicitly — GEO authority directly determines citation likelihood.
Built into Edge, Bing, and Windows. Second-largest AI search surface by volume — often overlooked by competitors.
GEO — your questions answered
Generative engine optimization (GEO) is the practice of structuring your website so it gets cited as a source in AI-generated answers. When someone asks ChatGPT, Perplexity, or Google AI Overviews a question relevant to your business, GEO determines whether your brand is named as a trusted reference — or is completely absent from the answer.
To appear in ChatGPT and other AI-generated answers, your website needs: (1) clear schema markup so AI can parse your entity correctly, (2) answer-ready content structured around real questions your customers ask, (3) strong E-E-A-T signals — author credentials, external citations, verifiable expertise, (4) consistent NAP data across the web, and (5) authoritative backlinks from credible sources. A GEO audit identifies exactly which of these your site is missing.
Traditional SEO gets you into Google's ten blue-link results. GEO gets you into the AI-generated answer itself — as a named, cited source. The optimisation targets differ: SEO relies on keywords and backlinks; GEO relies on entity authority, schema markup, and answer-ready content. Both share foundations, but GEO requires additional signals that traditional SEO never addressed.
Our GEO services target the major AI answer engines: Google AI Overviews (served on the majority of informational searches), ChatGPT with Browse mode (300M+ weekly users), Perplexity AI (the fastest-growing professional research tool), and Bing Copilot (integrated into Edge and Bing). We also optimise for emerging platforms including Claude, Gemini, and Meta AI.
GEO citation gains can appear faster than traditional SEO — sometimes within 2–4 weeks of implementing structured content and schema changes. AI models update their knowledge and citation patterns more frequently than Google re-crawls for ranking changes. Schema markup and answer-ready content tend to produce the fastest visible lift.
Yes. Strong SEO gives you a foundation but does not automatically translate to AI citation. We work with many businesses that rank well on Google but are completely absent from ChatGPT and Perplexity answers. GEO requires specific additional signals — entity clarity, structured data, FAQ formatting, and E-E-A-T credential building — that go beyond standard SEO.
See your AI visibility score — free in under a minute
Run a free audit on your website and see exactly how visible you are to AI search engines — with specific gaps and your highest-impact fix.