What is GEO (Generative Engine Optimisation)?
GEO is the practice of optimising your website so it gets cited by AI language models like ChatGPT, Perplexity, and Google’s AI Overviews. It involves structuring content for LLM comprehension, building entity authority, and using schema markup so AI models recognise and trust your brand as a credible source.
How is GEO different from SEO?
Traditional SEO focuses on ranking in Google’s blue-link results. GEO focuses on getting cited in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Claude, and other LLM-powered platforms. Both matter — GEO extends SEO into the AI era. The fundamentals overlap but the optimisation targets differ: GEO requires entity clarity, answer-ready content structure, and explicit AI crawler permissions.
How do I get my business to show up in ChatGPT answers?
To appear in ChatGPT answers, your site needs clear entity signals (who you are, what you do, where), structured schema markup, answer-ready FAQ content, and a strong backlink profile from trusted sources. ChatGPT and other LLMs cite sources they can confidently understand and verify. A GEO audit identifies exactly which signals are missing and how to fix them.
What is an AI visibility score?
An AI visibility score measures how likely AI platforms — ChatGPT, Claude, Perplexity, Google AI Overviews, and others — are to find, understand, and cite your website. It’s scored 0–100 based on schema markup, content structure, entity clarity, E-E-A-T signals, and AI bot access permissions. The GET SEEN free audit calculates your score in under a minute.
Is the audit really free?
Yes — completely free, no account required. Enter any URL and get your AI visibility score, platform-by-platform breakdown across 10 AI engines, your top critical issues, warnings, strengths, and 6 keyword signals instantly. The full report unlocks 12 keywords, competitor gaps, detailed GEO analysis, and a step-by-step fix plan.
Why isn't my website showing up in ChatGPT answers?
ChatGPT and other LLMs cite sources based on perceived authority, content structure, and topical clarity. Common reasons: no schema markup, thin or unstructured content, weak backlink profile, unclear entity signals, missing FAQ structure, and AI crawlers being blocked in robots.txt. A GEO audit pinpoints exactly what’s missing for each platform.
How long does it take to see GEO results?
Most on-page GEO fixes — adding schema markup, restructuring FAQ content, updating llms.txt and robots.txt — can be implemented in 1–2 weeks. Google ranking improvements typically appear within 4–8 weeks. GEO citation gains in AI search can appear faster: sometimes within 2–4 weeks of implementing structured content and schema changes.
Which AI platforms does the audit check?
The GET SEEN audit tests your site against 10 AI platforms: ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Bing Copilot, Meta AI, Apple Intelligence, Alexa+, and SearchGPT. Each platform uses different citation signals, so visibility varies — you may be findable on Perplexity but invisible to ChatGPT.