GEO Visibility Report · August 17, 2026
5/100
AI visibility score for farisfamilydental.com
farisfamilydental.com is invisible to 10 of 10 AI engines.
We tested your site against ChatGPT, Claude, Perplexity, Google AI Overviews, and 6 other AI platforms. When someone asks any of these engines for a recommendation in your space — you don't exist.
One audit, three disciplines
GEO5/100
Generative Engine Optimization
Can AI assistants — ChatGPT, Claude, Perplexity — find you and cite you by name when buyers ask?
AEO5/100
Answer Engine Optimization
Is your content clear and trusted enough to BE the answer in AI summaries and zero-click results?
SEO45/100
Search Engine Optimization
Traditional Google & Bing health — the indexable foundation everything above is built on.
Live test — we asked an AI, for real
We ran 3 real buyer questions through an AI with live web search. You were cited in none of them.
This is not a simulation or a prediction. Each question below was answered by an AI assistant with real-time web search at the moment this audit ran, and we checked the answer's actual cited sources for your domain.
“best family dentist in Greenville SC accepting new patients”✕ Not cited
Cited instead: trailwestdentistry.com, herndondmd.com, greenvillefamilydentistrysc.com, hpfamilydentistry.com
“top rated general dentist Greenville South Carolina preventive restorative cosmetic”✕ Not cited
Cited instead: meyerdentistry.com, hollidaydentalgreenville.com, vineyarddentalsc.com, woodcreekdental.com
“family dentist downtown Greenville SC 29601”✕ Not cited
Cited instead: downtowndentalsc.com, waterstonedentistry.com, fallsparkdentistry.com, gilbertdentalgroup.com
Share of voice — who owns your buyers' questions
2 of 3 answers
2 of 3 answers
2 of 3 answers
1 of 3 answers
1 of 3 answers
1 of 3 answers
1 of 3 answers
0 of 3 answers
Core Web Vitals (Lighthouse lab test):LCP 4.6sCLS 0Perf 76/100needs improvement
Can these AI engines find you?
AI-referred website traffic is growing fast and changing how buyers research before they click. When someone asks an AI for a recommendation, your business either shows up or it doesn't. There is no page 2.
Unlikely — AI cannot find or cite youPossible — minimal signals presentLikely — strong citation probability
Why you're invisible to AI
Homepage carries meta robots='noindex' — a direct exclusion signal for search and AI indexes.
This single Wix SEO setting instructs Google, Bing, and every AI crawler to skip the page entirely. Until it is removed, nothing else about the site can be discovered.
Affects: All 10 platforms — ChatGPT, Google AI Overviews, Claude, Perplexity, Bing Copilot, Gemini, Meta AI, Apple Intelligence, Amazon Alexa+, SearchGPT/You.com.
Rendered homepage has ~13 words of indexable text and no headings — nothing to quote or summarize.
AI engines cite content-rich pages that offer clear, self-contained answers. A placeholder title, no H1, and no server-rendered service copy leaves nothing for a model to extract.
Affects: All 10 platforms — universal content-quality lever.
No entity or E-E-A-T signals reach a crawler — no named dentist, no credentials, no location.
Even though Dr. Erin Pruitt's MUSC background and 24-year practice heritage exist, none of it is in the crawlable HTML. AI engines cannot associate the domain with a real practice, doctor, or city.
Affects: All 10 platforms — universal entity-clarity lever.
No answer-ready structure — no FAQ block, no question-form headings, no LocalBusiness schema.
Zero-click AI surfaces (Google AI Overviews, Perplexity, Alexa+) preferentially cite pages that structure answers as direct FAQ pairs and expose local schema for 'near me' intent — this site does neither.
Affects: Especially Google AI Overviews, Perplexity, Amazon Alexa+, and Apple Intelligence for local intent.
How AI engines decide who to cite
Content Originalitycommodity
Publish Dr. Erin Pruitt's own voice on the About page — her MUSC path, 2014 acquisition story, and specific treatment philosophies — so AI engines have unique text to cite.
Schema Markupnone
Add Dentist + LocalBusiness + Person + FAQPage schema — this makes the practice machine-readable for non-Google AI tools and improves Google rich-result eligibility (schema is not required for Google AI features but helps rich results).
Entity Clarityweak
Expose the brand name, dentist name, address, and phone in server-rendered text on every page — today none of it survives a plain-HTML crawl.
Answer-Ready Contentnone
Add a FAQ block with question-form H2s ('Do you accept new patients?', 'What insurance do you take?') and 40–60 word direct answers underneath each.
E-E-A-T Signalsweak
Publish Dr. Pruitt's credentials (MUSC, 2008 practicing, ADA + SCDA member), a visible last-updated date, and named patient testimonials with treatment context.
Agent Readinessweak
Rebuild the homepage with semantic HTML (<main>, <article>, <section>, <nav>, <footer>) so browser agents and accessibility trees can navigate the structure.
Topical Authorityweak
Publish 6–10 service pages (preventive, restorative, cosmetic, Invisalign, crowns, veneers, cleanings, kids) each with its own H1, FAQ, and internal links to build depth in the dentistry cluster.
Freshnessstale
Add a visible 'Updated: {date}' line on the homepage and About page, and refresh at least quarterly so freshness-sensitive engines see recency.
Local Signalsweak
Add a visible NAP block (address, phone 864-282-8555, hours), LocalBusiness schema with geo coordinates, and a Google Business Profile link — critical for 'dentist near me' AI intent.
Citation Formatnone
Write short, self-contained factual sentences ('Faris Family Dental in Greenville, SC has been serving patients for over 24 years under Dr. Erin Pruitt.') that AI models can quote verbatim.
AEO and zero-click visibility
Can this brand become the answer before the click?
Faris Family Dental cannot influence any pre-click decision today — the noindex tag and near-empty rendered body mean AI answer engines have nothing to quote when a Greenville family searches for a dentist. Once NOINDEX is removed and FAQ + LocalBusiness content ships, the practice's genuine 24-year story becomes citation-worthy. Right now, the entire answer surface for local dental intent is owned by 6–10 competitors.
5
/100 AEO
Zero-click visibility
weak
Source-of-truth readiness
weak
Decision influence
weak
Reporting shift: Track AI citation share for 'family dentist Greenville SC' style queries (share-of-voice), branded-mention pickup in ChatGPT/Perplexity, and Google Business Profile direct-answer impressions — not just organic ranking or GA traffic.
Who is the dentist at Faris Family Dental in Greenville?
missingAn AI-ready answer naming Dr. Erin Pruitt with MUSC credentials would win the branded query outright without a click needed.
Is Faris Family Dental accepting new patients?
missingYes/no answered directly in the homepage hero + FAQ removes the phone-call step and shows up in AI answers verbatim.
What insurance does a family dentist in Greenville SC accept?
missingA plain-text list of accepted insurers is the exact answer AI engines paste; today none is discoverable.
Does Faris Family Dental treat children?
missingThe word 'family' implies yes but is not stated on any indexable page — an answer here captures pediatric intent alongside adult.
How long has Faris Family Dental been in business?
missingThe 24-year heritage under Dr. Pruitt + Dr. Lisa Faris founding story is a powerful trust anchor that no AI engine can currently retrieve.
Questions your site should answer — and doesn't yet
?Who is the dentist at Faris Family Dental?
?Is Faris Family Dental accepting new patients?
?What insurance does Faris Family Dental accept?
?Does Faris Family Dental treat children?
?Where is Faris Family Dental located in Greenville, SC?
?What services does Faris Family Dental provide (preventive, restorative, cosmetic)?
?How long has Faris Family Dental been in business?
?How do I book an appointment at Faris Family Dental?
Zero-click action plan
1
Remove NOINDEX so answer engines can index the site at all.
Zero-click surfaces cannot cite a page they cannot index — every downstream AEO tactic requires this first.
critical15 min
2
Ship a FAQ block on the homepage with question-form H2s and 40–60 word answers.
Answer engines lift Q&A pairs verbatim into AI Overviews and Perplexity summaries; this is the highest-leverage zero-click asset.
critical4 hours
3
Add LocalBusiness/Dentist schema plus a visible NAP block for Greenville, SC.
Voice and 'near me' AI queries route through local schema and NAP consistency — this owns the 'dentist near me' zero-click answer.
high1 hour
4
Publish Dr. Erin Pruitt's About page with credentials and updated date.
Named-author E-E-A-T lets AI engines attribute answers to a real practitioner, which raises the odds of being cited as source-of-truth for branded and provider-level queries.
high4 hours
We can make you visible to all 10 platforms.
After removing NOINDEX + shipping real title/H1/meta description + a NAP block, expect the branded query 'Faris Family Dental' to start returning the site in Google and Bing, plus first branded AI citations in ChatGPT and Perplexity live-web queries. Realistic: 30–80 organic branded visits in month one.
GEO action plan — get cited by AI
1
Remove meta robots='noindex' from the Wix homepage (and every page).
In Wix Dashboard → SEO Tools → SEO Settings, turn off 'Prevent search engines from indexing this page' for the homepage and every published page. Nothing else compounds until this is done.
critical15 min→ All 10 platforms
2
Replace 'Home | My Site 2' title with a real branded, geo, service title.
Set the homepage title to 'Family Dentist in Greenville, SC | Faris Family Dental' (55 chars) and write a 150-char meta description mentioning Dr. Erin Pruitt and accepting new patients.
critical15 min→ All 10 platforms
3
Add one H1 and 5–7 descriptive H2s to the homepage.
H1: 'Faris Family Dental — Greenville, SC Family Dentist'. H2s covering About Dr. Pruitt, Services, New Patients, Insurance, Location, and Contact.
critical1 hour→ All 10 platforms
4
Publish server-rendered NAP block (name, address, phone, hours) on every page.
Address + phone 864-282-8555 + weekday hours as visible plain HTML in the footer — do not rely on Wix's JS-hydrated address widget.
critical1 hour→ All 10 platforms, esp. Google AI Overviews, Alexa+, Apple Intelligence for local intent
5
Ship an About page for Dr. Erin Pruitt with credentials and story.
Named dentist, MUSC dental medicine, practicing in Upstate SC since 2008, acquired Faris Dental in 2014 from Dr. Lisa Faris, ADA + SCDA member — with a visible last-updated date.
high4 hours→ All 10 platforms — E-E-A-T lever
6
Publish dedicated service pages: preventive, restorative, cosmetic.
One URL per service with its own H1, 400+ words, FAQ block, and internal links — the shape competitors like Wood Creek and Herndon already use to win AI citations.
high8 hours→ All 10 platforms — topical authority
7
Add a homepage FAQ block with question-style H2s.
Cover 'Are you accepting new patients?', 'What insurance do you take?', 'Do you see children?', 'Where are you located?' with 40–60 word answers each.
high4 hours→ All 10 platforms — AEO lever
8
Add Dentist + LocalBusiness + Person + FAQPage schema (JSON-LD).
Ship JSON-LD with priceRange, areaServed=Greenville SC, sameAs Google Business Profile, and Person node for Dr. Pruitt.
high1 hour→ Non-Google AI tools (machine readability) + Google rich results — not required for Google AI Overviews inclusion
4 more actions in the full plan.
Estimated traffic impact: Removing NOINDEX and shipping a proper title, H1, and 400+ words of server-rendered content on the homepage is realistically worth an estimated 100–300 branded and geo-modified visits per month within 90 days for a practice this established.
SEO — traditional search health
45/100. The site is completely invisible to search — a NOINDEX meta tag on the homepage explicitly tells Google, Bing, and every AI engine not to index this page. Combined with a placeholder title 'Home | My Site 2', no H1, no meta description, and no visible content in the rendered HTML, the site currently ranks for nothing and can be cited by no one. Every other issue is downstream of these two.
F
On-page
F
Content
D
Technical
F
Local SEO
F
E-E-A-T
F
GEO
On-pageF
Title is 'Home | My Site 2' — a Wix placeholder — with zero keyword value, no meta description, no H1, and no H2 headings on the homepage.
Fix: Rewrite title as 'Family Dentist in Greenville, SC | Faris Family Dental' (55 chars), add a 150-char meta description mentioning Dr. Erin Pruitt + Greenville, and add one clear H1 and 5–7 descriptive H2s.
ContentF
Rendered homepage contains ~13 words of indexable text with no headings, no service descriptions, no FAQ, and no internal pages detected in the crawl.
Fix: Publish real crawlable copy for services (preventive, restorative, cosmetic), an About section for Dr. Pruitt with credentials, and a FAQ block — server-render it so bots can read it without JavaScript.
TechnicalD
Homepage carries meta robots='noindex', which is a hard exclusion signal for every search and AI engine; sitemap.xml is declared in robots.txt but does not resolve, and no schema markup is present.
Fix: Remove the noindex tag in Wix SEO settings today, publish a working /sitemap.xml, and add Organization + LocalBusiness + Dentist schema pointing at the practice's real NAP.
Local SEOF
The rendered homepage exposes no NAP block, no city name, and no LocalBusiness schema — even though the practice is in Greenville, SC 29601 (phone 864-282-8555 exists only in unrendered HTML).
Fix: Add a visible, server-rendered NAP block (address, phone, hours) plus LocalBusiness/Dentist schema with priceRange, areaServed, and geo coordinates.
E-E-A-TF
No named author, no dentist bio, no credentials, no publish/update dates, and no reviews visible in the crawled content — no E-E-A-T signal is reachable by a crawler.
Fix: Publish an About page with Dr. Erin Pruitt's MUSC training and 2008 practice-start date, add Person schema, and surface real patient testimonials with names and dates.
GEOF
With NOINDEX active, div-only markup, no schema, no llms.txt, and no answer-ready headings, AI engines have no way to discover, index, or cite this practice — the live citation test found 0 mentions across 3 buyer questions.
Fix: Remove NOINDEX first (unlocks everything), then add semantic HTML landmarks (main/article/section), FAQ content with question-style H2s, and a Dentist schema block with named practitioner.
6 critical issues
FIX 1Homepage carries meta robots='noindex' — every AI engine and search index is instructed to skip this page, so nothing else can matter until this Wix setting is turned off.
FIX 2Title tag is 'Home | My Site 2' — the default Wix placeholder — meaning even if the page were indexed there is no brand, no service, and no keyword for a bot to attach to it.
FIX 3Rendered homepage contains only ~13 words of crawlable content with no H1, no H2s, and no server-side text about the practice — bots and AI engines see essentially an empty page.
FIX 4Sitemap.xml is declared in robots.txt but returns not-found, so crawlers cannot discover any interior pages even if NOINDEX were removed.
FIX 5No visible NAP block, no LocalBusiness/Dentist schema, and no city name in the rendered HTML — Greenville-area 'dentist near me' queries have no way to associate the practice with the location.
FIX 6No named-dentist bio, no credentials, no dates, no reviews in the crawled content — the practice's real 24-year track record under Dr. Erin Pruitt is invisible as an E-E-A-T signal.
Warnings & strengths ↓
WARNNo Open Graph description and only a placeholder OG title, so any social share or LLM preview will show 'Home | My Site 2' rather than a real business snippet.
WARNZero images with alt text detected on the homepage — no imagery is contributing entity, service, or trust signals.
WARNrobots.txt does not explicitly welcome AI bots by name; a short block naming GPTBot, ClaudeBot, PerplexityBot, and OAI-SearchBot would remove any ambiguity.
WARNNo visible publish or updated date anywhere on the homepage, so freshness-sensitive AI engines and Google AI Overviews have no signal that the content is current.
WARNDiv-only markup with no <main>, <article>, or <nav> landmarks weakens browser-agent and accessibility-tree readability, which increasingly matters for agentic AI browsing.
WARNCore Web Vitals show LCP of 4.6s (mobile lab) — above the 2.5s 'good' threshold — which will hurt both traditional rankings and AI-crawl efficiency once indexing is restored.
GOODCanonical tag correctly resolves to https://www.farisfamilydental.com, so once NOINDEX is removed there will be no duplicate-URL confusion.
GOODrobots.txt is present and default-permissive for AI bots (no Disallow rules for GPTBot, ClaudeBot, PerplexityBot, Applebot, etc.) — the crawl barrier is meta-level, not robots-level.
GOODViewport meta is present, so mobile rendering will work correctly once real content ships.
GOODThe business itself has strong E-E-A-T raw material (MUSC-trained Dr. Erin Pruitt, 24+ years of practice heritage, ADA + SC Dental Association member) — the assets exist, they just are not exposed to crawlers yet.
Keywords you should own
Content you should create
About Dr. Erin Pruitt — MUSC dental training, 2008 practice start, 2014 acquisition from Dr. Lisa Faris
The named-doctor E-E-A-T story is the single biggest untapped asset — it exists but is not exposed to crawlers or AI engines.
landing-pagehigh prioritytrust intent
Service pages — preventive, restorative, cosmetic — each with its own URL, H1, and FAQ
Every competitor cited by AI engines (Wood Creek, Herndon, Vineyard) has dedicated service pages; a single homepage cannot rank for 'crowns Greenville SC' or 'Invisalign Greenville'.
landing-pagehigh prioritycommercial intent
FAQ: 'Are you accepting new patients?', 'What insurance do you take?', 'Do you see children?'
These are the exact zero-click questions AI engines answer directly; today the site answers none of them in server-rendered text.
faqhigh prioritycommercial intent
Location + hours + parking for 29601
'Family dentist downtown Greenville SC' returned Downtown Dental, Waterstone, Falls Park — Faris did not appear because no local page exists.
landing-pagehigh prioritylocal intent
Patient stories / testimonials with names and treatment context
Named social proof is a top E-E-A-T signal; the practice's 24-year history should yield abundant patient stories to publish.
case-studymedium prioritytrust intent
One thing you can fix today
Turn off the noindex tag in Wix SEO settings — this single change is blocking every AI engine and search index from ever seeing the site, and no other optimization can compound until it is removed.
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