GEO Visibility Report · August 17, 2026
34/100
AI visibility score for swamprabbitdental.com
swamprabbitdental.com is invisible to 9 of 10 AI engines.
We tested your site against ChatGPT, Claude, Perplexity, Google AI Overviews, and 6 other AI platforms.
One audit, three disciplines
GEO34/100
Generative Engine Optimization
Can AI assistants — ChatGPT, Claude, Perplexity — find you and cite you by name when buyers ask?
AEO32/100
Answer Engine Optimization
Is your content clear and trusted enough to BE the answer in AI summaries and zero-click results?
SEO77/100
Search Engine Optimization
Traditional Google & Bing health — the indexable foundation everything above is built on.
Live test — we asked an AI, for real
We ran 3 real buyer questions through an AI with live web search. You were cited in none of them.
This is not a simulation or a prediction. Each question below was answered by an AI assistant with real-time web search at the moment this audit ran, and we checked the answer's actual cited sources for your domain.
“Who is the best dentist in Greenville, SC accepting new patients?”✕ Not cited
Cited instead: trailwestdentistry.com, hpfamilydentistry.com, herndondmd.com, lemontreedentalgvl.com
“What dentist in Greenville accepts new patients without judgment?”✕ Not cited
Cited instead: palmsdentistry.com, woodcreekdental.com, dentistingreenville.com, todaysdentalgreenville.com
“Best cosmetic dentist in Greenville, SC for veneers or whitening?”✕ Not cited
Cited instead: palmsdentistry.com, palmerdmd.com, greenvillefamilysmiles.com, signaturesmilesgreenville.com
Share of voice — who owns your buyers' questions
3 of 3 answers
2 of 3 answers
2 of 3 answers
2 of 3 answers
1 of 3 answers
1 of 3 answers
1 of 3 answers
0 of 3 answers
Core Web Vitals (Lighthouse lab test):LCP 5.3sCLS 0.195Perf 38/100poor
Can these AI engines find you?
AI-referred website traffic is growing fast and changing how buyers research before they click. When someone asks an AI for a recommendation, your business either shows up or it doesn't. There is no page 2.
Unlikely — AI cannot find or cite youPossible — minimal signals presentLikely — strong citation probability
Why you're invisible to AI
Commodity content with no first-hand experience, original data, or named-client stories
AI engines increasingly prefer non-commodity sources per Google's May 2026 guidance. The homepage reads as generic dental positioning ('caring dentist', 'zero judgment') without patient-journey specifics, before/after cases, or original data points AI can lift.
Affects: All 10 platforms — universal lever
No named-author byline or visible publish/update dates anywhere on the site
The crawl flagged 'Author signals: NONE' and 'Freshness signals: NONE'. Person schema names Dr. Alexander but no clinical page shows him as the author with credentials and a review date — a core E-E-A-T signal both Google AI and citation-engines weight.
Affects: ChatGPT, Google AI Overviews, Claude, Perplexity, Bing Copilot, Gemini, Apple Intelligence
Content is not structured as direct question-and-answer that AI engines can quote
Only 1 question-style heading exists across the homepage, and the /services page has zero. The specific questions patients ask AI ('do you take my insurance', 'what does a cleaning cost', 'do you offer sedation') have no matching Q&A block anywhere on the site.
Affects: ChatGPT, Claude, Perplexity, Amazon Alexa+, SearchGPT / You.com
Poor mobile page experience drags rankings for every Google-index-dependent AI feature
Google PageSpeed Insights returns a POOR mobile score (38/100) with LCP 5.3s, CLS 0.195, and TBT 745ms. AI Overviews and Gemini pull from Google's index; a page that under-performs on Core Web Vitals is unlikely to make the cited-source pool for local dental queries.
Affects: Google AI Overviews, Gemini, Bing Copilot
How AI engines decide who to cite
Content Originalitycommodity
Publish first-person patient-journey stories, original 'a day in our practice' content, and named-client testimonials with faces and dates.
Schema Markupgood
Add FAQPage schema to answer 5–8 patient questions and expand Dentist schema with full address, geo coordinates, priceRange, and openingHours for machine readability.
Entity Claritymoderate
Add a /about page with Dr. Alexander's full bio, credentials, DDS school, years practicing, and sameAs links to LinkedIn/state-board listing to anchor the Person entity.
Answer-Ready Contentnone
Reformat the top 8 buyer questions ('Do you take my insurance?', 'What does a cleaning cost?', 'Do you sedate anxious patients?') into visible Q&A blocks with FAQPage schema.
E-E-A-T Signalsweak
Show named-author bylines on every clinical page, publish dates, credentials, and third-party trust (state dental board, ADA membership, hospital affiliations) — none are visible today.
Agent Readinessmoderate
Add proper ARIA labels to the nav and forms, fix the one missing alt, and ensure form fields have <label> elements so browser-based AI assistants can navigate the site.
Topical Authorityweak
Build out pillar pages for family, cosmetic, sedation, and emergency dentistry with 5–8 supporting articles each — current /services + dormant blog is not topically deep.
Freshnessstale
The sitemap's newest lastmod is 2026-03-11 but the visible blog stops at 2021 — publish 2 dated posts per month and stamp every page with 'Last reviewed [date]'.
Local Signalsmoderate
Title + H1 have city+state and Dentist schema is present, but expose the full NAP block in visible HTML and Dentist schema — mirror the Google Business Profile exactly.
Citation Formatnone
AI engines quote self-contained paragraph answers — every FAQ answer should stand alone in 2–3 sentences that could be lifted verbatim into a ChatGPT reply.
AEO and zero-click visibility
Can this brand become the answer before the click?
Swamp Rabbit Dental is not currently a source of truth in the answer-engine layer for Greenville dental queries — the live test on three buyer questions returned zero citations, and competitors (Palms, Herndon, Greenville Family Smiles) are shaping decisions before the click. The site has the entity fundamentals to earn AEO but lacks the reformatted Q&A content and named-author E-E-A-T that answer engines require.
32
/100 AEO
Zero-click visibility
weak
Source-of-truth readiness
weak
Decision influence
weak
Reporting shift: Move the primary KPI from 'organic traffic + rankings' to 'share of AI answers for target buyer queries' and 'branded search volume growth' — a patient who chooses Swamp Rabbit after asking ChatGPT often never visits the site until they book.
Who is the best dentist in Greenville, SC for a family?
missingAnswer with a plain-language paragraph naming the practice, Dr. Alexander, and the family-services list — AI can quote it verbatim.
What dentist in Greenville accepts new patients without judgment?
partialThe 'zero judgment' H2 exists but isn't formatted as a Q&A block — reformat as a proper FAQ entry with schema.
How much does a dental cleaning cost in Greenville, SC?
missingA single-paragraph answer with a price range would be the citation-magnet no local competitor has published.
Best cosmetic dentist in Greenville for veneers or whitening?
missingA comparison Q&A ('veneers vs. bonding vs. whitening — which is right for you?') captures the consideration-stage decision.
Is Dr. Parks Alexander accepting new patients?
partialDirect Q&A on the /new-patients page with insurance list and booking link — AI answers with 'Yes, Swamp Rabbit Dental is currently welcoming new patients'.
Questions your site should answer — and doesn't yet
?Are you accepting new patients?
?What insurance do you take?
?How much does a cleaning / filling / crown cost?
?Do you offer sedation for anxious patients?
?Do you see kids and families?
?How much does Invisalign cost in Greenville?
?What are the best cosmetic dentistry options (veneers vs. bonding vs. whitening)?
?Are you open on Saturdays / after hours?
Zero-click action plan
1
Reformat the top 8 buyer questions as visible Q&A blocks with FAQPage schema
Make every answer a self-contained 2–3-sentence paragraph an AI engine can lift verbatim.
critical1 hour
2
Publish a transparent-pricing FAQ (cleaning, filling, crown, Invisalign, veneers)
Cost transparency is the highest-intent zero-click question in local dental — and no cited competitor has a strong version.
high4 hours
3
Add named-author bylines with credentials to every clinical page
Answer engines need to name a source — 'according to Dr. Parks Alexander, DMD, at Swamp Rabbit Dental' is the citation format.
high1 hour
4
Publish 2 dated patient-journey case studies (first-visit + smile-makeover)
Original first-hand narratives are the strongest AEO fuel and cannot be replicated by aggregator sites.
high4 hours
We can make you visible to all 10 platforms.
Fix Core Web Vitals + title tag + add FAQ schema + first 2 named-author articles — expect first Google AI Overviews and Apple Intelligence citations to appear on branded and 'new patients' queries.
GEO action plan — get cited by AI
1
Publish 6–8 named-author, dated answer-articles targeting the buyer questions AI is already fielding for Greenville dentists
Cover 'best family dentist in Greenville', 'judgment-free dentistry for anxious patients', 'cosmetic options (veneers vs. bonding vs. whitening)', 'what a dental cleaning costs in Greenville', 'Invisalign vs. braces for adults' — each 800+ words, Dr. Alexander bylined.
critical8 hours→ All 10 platforms
2
Fix mobile Core Web Vitals — compress hero image, defer non-critical Divi/plugin CSS, drop emoji + xmlrpc + wlwmanifest tags
Target LCP under 2.5s, CLS under 0.1, and TBT under 200ms — this alone lifts every Google-index-backed AI engine.
critical4 hours→ Google AI Overviews, Gemini, Bing Copilot (Google-index-dependent)
3
Add FAQPage schema for 5–8 top patient questions
Do you accept new patients, what insurance do you take, do you offer sedation, how much does a cleaning cost, where are you located, do you see kids.
high1 hour→ Google AI Overviews (rich results), Amazon Alexa+, Claude, ChatGPT
4
Add visible 'Content reviewed by Dr. Parks Alexander, DMD — [date]' bylines and 'Last reviewed' timestamps on the homepage, /services, and every future article
Fixes the 'Author signals: NONE' and 'Freshness signals: NONE' flags at the same time.
high1 hour→ All 10 platforms (E-E-A-T + freshness)
5
Build /new-patients page with insurance list, welcome-visit walkthrough, and 'currently accepting new patients' banner
Two of three AI queries returned 'accepting new patients' as the top intent — no matching page exists today.
high4 hours→ All 10 platforms
6
Publish a /cosmetic-dentistry pillar page with before/after cases, veneers/whitening/bonding comparison, and price ranges
AI cited Palms, Aspen, Palmer, and Signature for cosmetic queries — Swamp Rabbit is missing entirely.
high4 hours→ All 10 platforms
7
Expose full NAP (name, address, phone, hours) in the visible footer and expand Dentist schema with address, geo, priceRange, and openingHours
Mirror the Google Business Profile exactly — machine-readable local signals matter most for Applebot and Alexa+.
high1 hour→ Google AI Overviews, Apple Intelligence, Amazon Alexa+, Meta AI (local intent)
8
Tighten the homepage title to under 60 chars and remove the stray space before the comma
Prevents SERP truncation and cleans up the entity presentation ('Family Dentist in Greenville, SC | Swamp Rabbit Dental').
medium15 min→ Google AI Overviews, Gemini, Bing Copilot
4 more actions in the full plan.
Estimated traffic impact: Fixing page speed and publishing 6–8 answer-articles with named-author bylines and updated dates should lift organic traffic 40–70% within 90 days and, more importantly, move Swamp Rabbit Dental from ZERO AI-answer citations into the 3–5 cited practices for Greenville dental queries.
SEO — traditional search health
77/100. Swamp Rabbit Dental has the traditional-search fundamentals in place — an on-brand title, a keyword-rich H1, Dentist/Organization/Person schema, a sitemap with 24 URLs, and healthy semantic HTML. What's blocking stronger rankings is a slow mobile experience (Lighthouse performance 38/100, LCP 5.3s), a dormant blog last updated in early 2021, and no named-author byline on service pages, all of which are exactly what Google's E-E-A-T guidance rewards.
B-
On-page
C+
Content
C
Technical
B+
Local SEO
C
E-E-A-T
C-
GEO
On-pageB-
Title 'Dentist Greenville ,SC | Swamp Rabbit Dental | 864-336-8478' is 69 chars (past the 60-char snippet cut-off) and has a stray space before the comma; H1 'Your Caring Dentist in Greenville, SC.' is single and keyword-rich; 4 H2s (thinner than ideal); OG tags and canonical present.
Fix: Tighten the title to ~55 chars ('Family Dentist in Greenville, SC | Swamp Rabbit Dental'), remove the space before the comma, and add 3–4 more H2 sections covering services, new-patient specials, and reviews.
ContentC+
Homepage ~857 words, /services page ~591 words, and the blog has only 2 URLs with the most recent post published in 2021 — the sitemap's newest lastmod is 2026-03-11 but the visible article inventory hasn't grown.
Fix: Publish 6–8 answer-style articles (e.g. 'How much does a dental cleaning cost in Greenville?', 'Are Invisalign vs. braces right for adults?') with named-author bylines and updated dates.
TechnicalC
robots.txt only blocks /wp-admin, sitemap.xml lists 24 URLs, canonical is set, viewport is present — BUT Google PageSpeed Insights (mobile lab) returns performance 38/100 with LCP 5.3s, CLS 0.195, TBT 745ms.
Fix: Compress and lazy-load the hero image, defer non-critical Divi/plugin CSS bundles, and drop the emoji, xmlrpc, and RSS <link> tags Divi adds — target LCP under 2.5s and CLS under 0.1.
Local SEOB+
Title, H1, and meta description all include 'Greenville, SC', phone 864-336-8478 is in the title itself, and Dentist + Organization schema are present — but no full NAP block or LocalBusiness address markup was detected in the homepage HTML.
Fix: Expose the full street address in Dentist schema (address, geo, openingHours, priceRange) and mirror the NAP in the visible footer to match the Google Business Profile exactly.
E-E-A-TC
Person schema is emitted and H2 'Dr. Parks Alexander' names the lead dentist, but no meta author, no visible byline, and no publish/update dates anywhere on the homepage or /services — the crawl flagged 'Author signals: NONE' and 'Freshness signals: NONE'.
Fix: Add Dr. Parks Alexander as the named author on service and blog pages with credentials (DDS, school, years practicing), plus visible 'Published' and 'Last reviewed' dates on every clinical page.
GEOC-
Live AI citation test on 3 buyer questions ('best dentist Greenville SC', 'judgment-free dentist Greenville', 'cosmetic dentist Greenville') returned ZERO citations for swamprabbitdental.com — competitors like palmsdentistry.com, greenvillefamilysmiles.com, and greenvillefamilydentistrysc.com were cited instead, despite Swamp Rabbit having strong entity schema.
Fix: Publish first-person, dated case studies ('A new patient's first visit to Swamp Rabbit Dental — what to expect'), add FAQ schema for the 8 questions patients actually ask, and get Dr. Alexander quoted or bylined on 2–3 Greenville-area publications for entity reinforcement.
6 critical issues
FIX 1Zero AI citations in the live test — three buyer-intent queries ('best dentist Greenville SC', 'judgment-free dentist Greenville', 'cosmetic dentist Greenville') all returned competitor practices (palmsdentistry.com, greenvillefamilysmiles.com, greenvillefamilydentistrysc.com) with Swamp Rabbit Dental absent from every AI-cited source list.
FIX 2Google PageSpeed Insights (mobile lab) reports performance 38/100 with LCP 5.3s, CLS 0.195, and TBT 745ms — a POOR page-experience score that suppresses Google rankings and drags every AI engine that uses Google's index (AI Overviews, Gemini).
FIX 3Blog is effectively dormant — only 2 blog URLs in the sitemap and the most-recently published post is 'Welcome to Our Blog' dated 2021-01-18, so there is no fresh answer-content for AI engines to cite five years running.
FIX 4No named-author byline or visible publish/update dates anywhere on the homepage or /services page (crawl reported 'Author signals: NONE' and 'Freshness signals: NONE') — E-E-A-T signals AI engines and Google both weight are missing.
FIX 5Content is commodity dental copy with no first-person patient stories, no original data, and no named-client case studies — exactly the 'commodity round-up' pattern Google's May 2026 guidance explicitly deprioritizes for AI Overviews.
FIX 6Homepage title 'Dentist Greenville ,SC | Swamp Rabbit Dental | 864-336-8478' is 69 characters (past Google's ~60-char snippet limit) and carries a stray space before the comma — the SERP snippet will truncate mid-brand.
Warnings & strengths ↓
WARNOnly 4 H2s on the homepage and 1 question-style heading ('Ready to experience full-service, zero judgment dentistry in Greenville?') — answer-engine readiness is thin.
WARN/services page has ~591 words and zero question-style headings — patients asking 'what does a cleaning cost' or 'do you take my insurance' can't find quotable answers.
WARNInternal linking is dominated by WordPress plugin/CSS paths rather than real content pages — the crawl surfaced /wp-content, /wp-json, and xmlrpc.php ahead of any services or team pages.
WARNllms.txt is missing — a low-priority signal today but a cheap way to signal AI-friendliness to Claude-aware tooling.
WARNOne image is missing alt text out of 23 — small accessibility hit; browser-agent AI is starting to read the a11y tree.
WARNrobots.txt does not explicitly welcome AI bots (GPTBot, ClaudeBot, PerplexityBot) — they're allowed by default so this is not blocking, but a positive signal is easy to add.
GOODRich structured data — WebSite, Organization, Dentist (a LocalBusiness type), and Person schema all present, which is above the norm for a solo-practice dental site.
GOODClear H1 'Your Caring Dentist in Greenville, SC.' with primary keyword and geo-modifier, plus canonical and complete OG tags.
GOODHealthy semantic HTML (main, nav, header, footer, section landmarks) — good agent-readiness baseline for future browser-based AI assistants.
GOODrobots.txt is permissive and only blocks /wp-admin — every named AI crawler (GPTBot, ClaudeBot, PerplexityBot, Applebot, Google-Extended, meta-externalagent) is allowed by default.
Keywords you should own
Content you should create
New-patient welcome experience walkthrough
Two of the three AI queries returned 'accepting new patients' as the top match — no equivalent page exists on swamprabbitdental.com.
landing-pagehigh prioritytransactional intent
Cosmetic dentistry pillar (veneers, whitening, bonding)
AI cited Palms, Aspen, Palmer, and Signature for cosmetic queries — Swamp Rabbit has no dedicated cosmetic page to compete.
landing-pagehigh prioritycommercial intent
Judgment-free / anxiety-friendly dentistry story
The site's stated 'zero judgment' positioning is the strongest differentiator but is only mentioned in one H2 — deserves a full patient-journey story with named quotes.
case-studyhigh prioritycommercial intent
Dental cost transparency (cleaning, filling, crown, Invisalign)
Cost FAQs are AI-citation gold for zero-click and consideration-stage buyers, and no Greenville competitor cited had a strong transparent-pricing page.
faqmedium priorityinformational intent
Meet Dr. Parks Alexander — bio, training, philosophy
Person schema exists but no visible bio page with credentials, school, years practicing — the E-E-A-T entity needs a target URL.
landing-pagemedium priorityinformational intent
One thing you can fix today
Publish 6–8 dated, named-author answer-articles on the buyer questions that AI engines are already fielding for Greenville dentists (best family dentist, judgment-free dentistry, cosmetic options, cost of a cleaning, sedation for anxious patients) — this is the single biggest lever to move from ZERO AI citations to being one of the cited answers.
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